There is no denying that Facebook has grown to become one of the most influential social media platforms in the digital age. As such, entrepreneurs and marketers have taken up the opportunity to leverage what the platform has to offer in terms of helping them reach out to their target audience. This has led to the advent of ads. However, making use of ads to reach your potential customers may not be as easy as it seems. It calls for creativity, strategy and skill to craft converting ads.
If you are a starter or just struggling to effectively use ads, then you would realize how important it is to learn from the gurus in the industry. While it may not be possible to reach out to these successful ad masters directly, you can easily do so through ad spy tools. As an entrepreneur, you want to beat the competition and stay ahead of the pack. But how is this possible if you do not master the strategies being used by your competitors?
Spy ad tools come in handy to help give you an analysis of your competitor’s strategies and models in their ad campaigns. This said it would be important to note that there are various types of Facebook ads spy tools out there. As such, it is important to ensure that you go for one that will specifically work for your niche. Based on this, we took out time to analyze and review some of the top ad spy tools out there. This should make your search much easier.
| Software | Pricing | Users | Payment Method |
| PowerAdSpy | Free/Paid | Single USer | Paypal/Stripe |
| BigSpy | Free/Free | Multiple Users | Paypal/Credit Cards |
| Macaw | Free/Paid | Single User | Multiple |
| Adspy | Free/Paid | Single USer | Paypal/Credit Cards |
| AdSpyHub | Free | Single USer | N/A |
| AdSector | Paid | Single USer | Paypal/Creditcard/Bitcoin
|
| Pexgle | Paid (7day Trial | Up to 3 users | Paypal |
1. PowerAd Spy
If you are looking to get access to crucial and actionable data to replicate for your ad campaigns, then PowerAdSpy is your tool. This tool has grown to become one of the most sought after Facebook ads spy tools around. Since it focuses explicitly on ads, you can rest assured of getting specific and relatable data that will help you kick start your own campaign.
Built for affiliates by affiliates
By using the tool, you will appreciate the fact that the tool was built by people who truly understand the value and power of affiliate marketing. With well over six million ads in their e-commerce database, you will be spoilt for choice when designing the right ads for your business. What’s more, this database serves over 15 countries.
Extract valuable data
The main reason for using an ads spy tool is to help get access to as much data as you can from your competitors. Luckily, PowerAdSpy does just that. Some of the notable data that you can expect to extract from your competitor’s data include trackers, landers, creatives, ad type and keywords.
Interaction history
PowerAdSpy helps you determine the number of impressions, shares, comments and likes on your competitor’s ads. This should put you on the driving seat in terms of determining which of your competitor’s ads is worth copying and customizing into your own winning ad campaigns.
3. AdSpy
Are you into PPC (Pay Per Click) Marketing? Well, AdSpy comes in handy to help you through the complicated field that is PPC marketing.
Search options galore
You will love the comprehensive search options offered by AdSpy. In fact, research shows that AdSpy offers the most search options compared to any ad intelligence tool in the market. You will love the fact that it offers you the liberty to search for ads based on the impressions, comments, text, page name, URL or user interactions.
Filtering feature
With AdSpy, you can easily filter your results based on landers, an affiliate network, affiliate domain or offer ID. This technically means you can easily replicate the technology used in creating the landing page and other affiliate tracking insights.
Best for beginners
With an excess of 69 million ads spread across 197 countries, you have no excuse for missing out on the ads galore. Its enhanced search capability ensures that even a beginner in the e-commerce and marketing industry will find it easy to work with.
3. BigSpy
Sometimes, you may be on a budget or are basically starting out, but you also do not want to fall for ineffective spy ad tools. Lucky for you, BigSpy steps in to offer you competitive intelligence research tools at a price you will love. It may not be as refined as the big players in the industry, but it sure gets the job done.
Targeted search
With BigSpy, you can easily perform a search based on the CTA and marketing objectives. This should help you not only discover the tops creatives in your niche but also those trending at that particular time.
Simple and powerful
Are you looking to run a handful of campaigns but do not necessarily need all the bells and whistles offered by premium tools? Well, in that case, Bigspy is for you. You can easily copy and reinvent your own ads campaign without too much complexity as would be noted in some premium tools.
4. AdSector
Adsector is a revolutionary ads spy tool that enables you to get access to millions of ads. However, this comprehensive database will only be of benefit if you fully understand your specific targets.
Comprehensive search mechanism
If you are looking for a blend of versatility and effectiveness the AdSector got you. It features one of the best, all-inclusive search mechanisms you can find in any ads spy tool.
Revolutionary search feature
The tool enables you to search for publishers, advertisers and keywords. This is even complemented by the fact that you can sort these results based on genders, age, country, position or other specific feature.
Best for CPA and affiliate marketing
Adsector features an effective tracking system that helps track and return all your ads. This is in addition to the fact that you can use the inbuilt Affiliate Network tool in determining other notable affiliated that prompt in your ad campaigns. You will love its e-commerce Platform that helps make your shipping a walk in the park.
5. Pexgle
Pexgle may be popular with dropshipping and e-commerce, but this does not mean it works any less when it comes to Facebook ads. It works best in helping you determine trending ads. You can then draw inspiration from these ads and thus create your own unique ad campaign.
Full analytic details
Pexgle makes use of its artificial intelligence to give you frequent updates complete with details such as shares, comments, and reactions from the target audience. This way, you can easily determine the type of ads that resonate with customers.
More than just data
With Pexgle, you not only get access to the number of shares and comments but also the traffic generated and date of publish for the same. What’s more, Pexgle will provide you with a link where you can follow and check out the actual comments. This is a priceless feature that will help you craft a winning ad campaign based on inspiration from the top contenders.
It would, however, be noted that you cannot see the advertisers strategy in terms of targeting their recipients. However, this should not be much of a problem as you can use the inspiration to create your own customer avatar. You can then direct the ads based on specific customer interests and demographics.
6. Macaw.pro
Macaw is a revolutionary app analytics and ads library intelligence tool that works all the major social sites. It lets you win over your competitors thanks to its detailed analytics and a comprehensive creatives database.
Active inactive ads
Macaw gives you access to both ad creatives that are currently running and those that are inactive. This should be sufficient to help you compare the two and learn from both the active and inactive ads. You will love the fact that the ad analytics app shows the activity trend of the ad as well as its structure. All these will be broken down based on ad format, country and CTA button type.
Accessibility of data
Macaw gives you access to a myriad of filters to help improve your search results. If you cannot find something in its gallery after the search, all you have to do is request, and it will be added promptly without an extra charge.
Great mobile analytics
The current generation is constantly browsing away on their phones. As such, you need an ads tool that targets the mobile audience. Macaw comes in to fill this gap by giving you exemplary mobile analytics not only for but also other notable social media sites.
7. Adspyhub
If you are looking for a powerful, effective, yet free ads spy tool, then AdSpyHub is the way to go. With this, you get access to the most engaging and profitable ad copies that you can easily replicate and create winning ad campaigns.
Specific stats
With AdSpyHub, you can easily determine the exact audience targeted by your competitors. This is in addition to getting to know the offers, landing pages and ad content adopted by your competitors to stay ahead of the pack. What’s more, you can select call to action types. Here you can easily see videos, images, carousel and other ad types based on first see, last seen and interaction.
Are ads spy tools worth the hype?
If you have been in the ads industry for some time, then you would understand how turbulent the market can be. The market is ever-changing and you got to be on their toes to stay ahead of the pack. Obviously, in such a market, there are leaders who understand their craft and are wining in their ad campaigns. So what can you do to replicate their success? Copy their strategies of course! So what better way to do this than the use of ad spy tools?
Facebook ads Spy tools work to help you determine your competitor’s strategies in targeting their audience based on geographic locations, genders, age, interests and much more. This is in addition to helping you understand the deals and offers your competitors present to their potential customers. You also get to know the timings and frequency in terms of posting. Most important, ads spy tools helps you determine the response rate of your competitor’s potential customers. These are invaluable stats that you would have otherwise spent a fortune to determine.
Summary
As much as s ads spy tools have become inevitable for anyone looking to compete with the top crème, this does not mean that you simply copy and paste the strategies. It also calls for your creativity in crafting winning ads based on your niche and target audience. Spend your time on research to fully understand your potential customers and thus target them accordingly.
Something worth noting, however, is that there isn’t a perfect tool. All the tools reviewed above have their limitations and may not capture every detail from your competitor’s ads. These tools step in to boost your efforts, and the best you can do to leverage the tools’ artificial intelligence is to determine what works best for your niche. Most importantly, you will need to determine why a particular ad works better than the other.
Even with the effectiveness offered by these tools, your creativity, research and an eye for details will win the day. In fact, you do not necessarily have to focus on competitors in your niche. You can also get inspiration from big players in other industries. These can surprisingly open your eyes to new ways of the game. At the end of the day, it all boils down to translating the results into a format that will work best for your target audience. We hope that the above list will help you choose the best ads spy tool that will be effective enough for your ads campaign. Go ahead and cause ripples in the market with your creativity.