Referral marketing may be underrated in the digital marketing industry. Still, the truth of the matter is that it is one of the most effective customer acquisition and lead generation strategies. We may agree that PPC, influencer marketing and social media is the craze at the moment, but an experienced marketer will tell you the importance and influence that referral marketing can have in your lead generation efforts is unmatched. [Read more…]

One of the first steps to any major marketing research or plan is to perform a competitor analysis. But figuring out what your competitors are doing with paid media – especially paid social – can be a major challenge. [Read more…]

Short Message Service (SMS) marketing software helps companies to strategize and implement their marketing campaigns to their target audience through their mobile devices. [Read more…]